RADY CHILDREN'S HOSPITAL FOUNDATION

Brand extension. 

Assignment: Create a distinct brand for each of Rady Children's Hospital’s 5 new Centers of Excellence that integrates with the Hospital's main brand.

Solution: Sub-brands with specific color palettes and imagery styles were developed for each Center of Excellence. Marketing Took Kits (style guides and assets) were created for each Center and used by the Foundation's marketing team in capital building campaigns for each Center. A centerpiece for each of these campaigns was a Case for Support brochure, that included patient stories, infographic data and thought leader perspectives. 

The materials on this page support the Brain Biology and Behavioral Health Center