• Campaign concept and execution for global product launch.
• Miscellaneous campaign concepts
XYREM patient website.
Creative Direction to partner digital agency, who handled design and execution. Direction included development of Personas and Style Tiles.
Web & Print.
XYREM PATIENT KITS
Educational kits for patient use at home and in Dr's office. Kit concept, design and production.
XYREM iPad sales aid on Veeva platform.
UI design, visual design, development of charts and graph styles.
RADY CHILDREN'S HOSPITAL FOUNDATION
Brand extension.
Assignment: Create a distinct brand for each of Rady Children's Hospital’s 5 new Centers of Excellence that integrates with the Hospital's main brand.
Solution: Sub-brands with specific color palettes and imagery styles were developed for each Center of Excellence. Marketing Took Kits (style guides and assets) were created for each Center and used by the Foundation's marketing team in capital building campaigns for each Center. A centerpiece for each of these campaigns was a Case for Support brochure, that included patient stories, infographic data and thought leader perspectives.
The materials on this page support the Brain Biology and Behavioral Health Center
Developed campaign concepts for company’s business units to support a brand re-fresh provided by outside agency. Rolled-out campaigns across digital and print media and created templates and assets for turn-key usage.
Visual Design, Icon/Illustration design
CONCEPTS FOR SITE REFRESH
Visual design, UI design
Theme development and design for large scale fundraising events. Plus, design for local special events. Tactics include digital, social and print media.
